Press Releases

Thursday, June 17, 2021

Highmark expands Well360 portfolio with proactive engagement program focused on navigating members to highly ranked specialists and cost-efficient sites of care

Employer groups can elect to offer Well360 Clarity starting July 1

PITTSBURGH (June 17, 2021) — As businesses start to recover from the pandemic and the related shut-downs, managing costs has become more important than ever. The good news is health care costs are an area where businesses can actually make a difference by offering programs that engage members earlier in their care journeys to help them make better decisions.

Beginning July 1, Highmark is expanding its Well360 suite of programs with the Well360 Clarity program for self-funded employer groups. This high-touch, white glove experience helps navigate employees to the right site of care, proactively guides them to efficient, high-quality providers and engages them in targeted case management.

“We know that a lack of information about the health care system often leads to an over-utilization of services in higher-cost settings,” said Anthony Benevento, market president, Western Region Markets for Highmark. “Well360 Clarity arms employees with powerful information that will help them access care in the most cost-efficient and highest-quality setting.”

Using predictive analytics and smart technology, Highmark is able to proactively identify employees who could benefit from care navigation support, Benevento said. And by engaging employees in near real-time of health events, the trusted Well360 Clarity team supports members when they need it the most.

The Well360 Clarity team not only supports employees with finding the most efficient and quality providers, but they can also assist in scheduling appointments and transferring medical records. Highmark’s case managers also support employees with care coordination, complex condition management and connecting to additional resources such as wellness, behavioral health and pharmacists.

“The bottom line is that Well360 Clarity is an excellent tool for employers to better manage health care costs, especially in these uncertain times,” said Benevento. “Well360 Clarity utilizes a proactive approach and gets employees more engaged in their health and wellness for better health outcomes.

“All of that adds up to guaranteed cost savings within the first year,” Benevento said. 

About Highmark Inc. 
One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of more than 6 million members in Pennsylvania, Delaware, West Virginia and New York. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit

For more information, contact: 

Anthony Matrisciano
Highmark Health