Press Releases

Friday, August 25, 2023

3rd Annual Fitness on the Field returns to Highmark Stadium on Sept. 9

— WNY Native and Self-Made Influencer, Caralyn Mirand Koch to Speak on Confidence Building and Body Positivity
— Event Proceeds to Benefit 8 Local Nonprofits
— Free Shuttle from Johnnie B. Wiley Sports Pavilion to Highmark Stadium

Buffalo, N.Y. (August 25, 2023) — The third annual Fitness on the Field, presented by Highmark Blue Cross Blue Shield, will return to Highmark Stadium on Saturday, Sept. 9, featuring a full day of fitness classes, special guest Caralyn Mirand Koch and a new KidsZone.

Just a week before the Buffalo Bills’ home opener, the event offers six different on-field fitness classes, plus six spinning classes in the Dunn Tire Club. Classes are 45-minutes each.

Pre-registration is required and the event is expected to sell out. Last year, nearly 1,000 Western New Yorkers participated.

A $10 donation, collected upon registration, covers all fitness and spin classes, as well as the speaking event. 100 percent of- the proceeds, which will be matched dollar-for-dollar by Highmark BCBS, will benefit the following nonprofit organizations selected by each fitness studio represented at the event: Special Olympics of New York, SPCA Serving Erie County, Mental Health Advocates of WNY, P.U.N.T., Make-A-Wish, Patricia Allen Fund, Project W.I.T.T. and Person Centered Services

“As we gear up for our third annual Fitness on the Field, it brings great pride to know that Highmark Stadium has become what we envisioned it to be through our partnership with the Buffalo Bills— a hub for community health and gathering, for everyone,” said Michael Ball, VP, Community Affairs, Highmark Blue Cross Blue Shield.

Headlining the event is Western New York native and self-proclaimed confidence crusader, Caralyn Mirand Koch, whose powerful platform was founded on inspiring confidence in women of all shapes and sizes. Koch and Bills reporter Maddy Glab will discuss the importance of body positivity and the role that confidence building plays in ones overall mental and physical health.

Ball added, “Fitness on the Field will offer a lively atmosphere featuring the areas most beloved fitness instructors with offerings for the entire family, a motivational discussion with local and impactful influencer, Caralyn Mirand Koch, and tons of healthy giveaways. Plus, this year’s event also has a charitable element, benefitting local causes that are close to the hearts of our fitness instructors, and many others in our community.”

The event’s full line-up includes:

8:00 a.m. - 8:45 a.m.    Yoga with Heal BFLO and Spinning with Rebel Ride
9:00 a.m. – 9:45 a.m.    Shannon Connors Fitness and Spinning with Revolution
10: 00 a.m. – 10:45 a.m.     Body of Wealth and Spinning with Rise Fitness
11:00 a.m. – 11:30 a.m.       Caralyn Mirand Koch Speaking Engagement with Maddy Glab
11:45 a.m. – 12:30 p.m.   Rise Fitness and Spinning Rebel Ride
12:45 p.m. – 1:30 p.m.     Next Level Bootcamp and Spinning with Rise Fitness
1:45 p.m. – 2:30 p.m.    Zumba and Spinning with Revolution


To make the event more accessible, a free shuttle service will be provided from Johnnie B. Wiley Sports Pavilion to Highmark Stadium from 7:00 a.m. - 3:30 p.m.

The direct link for registration is:

About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. Highmark Blue Cross Blue Shield employs more than 1,400 people and serves as a key economic driver in the region. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community. For up-to-date news, facts, and information about the company, leadership, and industry, please visit or follow us on Twitter. 

For more information, contact

Amber M. Hartmann