Press Releases

Sunday, October 01, 2023

Highmark's 2024 plans make Medicare more affordable, easier to use - West Virginia

  • Medicare Advantage plans now available in every county in West Virginia
  • Making dental care more accessible and more affordable for Medicare Advantage members by offering $0 preventive dental plus first dollar comprehensive dental coverage and up to $3,500 in allowances
  • Added value for current Highmark members with lower copays and expanded supplemental benefits, including increased over-the-counter allowances on many plans
  • Locally based Medicare Advisors to guide shoppers through plan selection and enrollment 
  • Concierge customer service teams available to help members navigate their healthcare journey.

Parkersburg, W.Va. (October 1, 2023) — Highmark has debuted their 2024 plan designs with options to meet the wide range of needs of Medicare consumers.  Highmark’s 2024 Medicare Advantage offerings include a complete portfolio of plans so any Medicare shopper can find the Highmark plan that’s right for them — including plans with $0 premiums, plans that give members over $80 back every month in their Social Security checks, plans with market-leading medical benefits, and even a plan designed for veterans. 

“Each year, we consider consumers’ needs as we design our Medicare portfolio,” said Ellen Galardy, president, Federal Business. “Highmark offers plans that make Medicare coverage more affordable, more accessible and easier to use.”   

Enhanced Benefits for 2024

Highmark Medicare Advantage plans provide market leading medical benefits with multiple plans available that include $0 copays for PCP visits, labs, and generic prescription drugs.  And in 2024, Highmark Medicare Advantage plans will be available in all counties in West Virginia.  “We are very pleased to serve seniors in the entire state of West Virginia,” said Jim Fawcett, President, Highmark West Virginia.  “We offer a full portfolio of plans for Medicare shoppers, including our Prestige plan, which is an ideal option for those deciding between Medicare Advantage and Medicare Supplemental plans. In addition to $0 PCP, specialist, lab, therapy, and generic prescription copays, Prestige provides supplemental benefits that Medicare Supplement plans don’t provide such as dental, vision, and hearing coverage and allowances for health-related over-the-counter items.”

As Medicare consumers place a higher priority on dental benefits, Highmark has prioritized making dental care more affordable and more accessible across their footprint. “Shoppers will notice that our dental coverage has reduced members’ out-of-pocket costs for both preventive and comprehensive services,” said Galardy. “And, we have also increased the number of dental services and procedures that we cover.”

Helping members understand and use their benefits

Galardy said that Highmark designs its Medicare Advantage plans to make it easy for members to use their benefits and stay healthy.  “We know that members who use their benefits – such as wellness programs, health coaches, regular doctors’ visits and preventive care — have better health outcomes and fewer medical complications,” she said. “We want to support our members so they can be and stay healthy.”

Highmark offers an array of resources to help members understand and use their benefits.

Highmark Medicare members in West Virginia also have access to the West Virginia Concierge Team. Concierge team members, who are based in West Virginia, are experts in plan benefits and can connect Highmark Medicare members to tools and resources to support their health and well-being, such as assisting with appointment scheduling, setting up virtual visits, and much more to help keep members on track to live their healthiest lives.

For questions about Medicare or Highmark’s 2024 Medicare plans or to enroll in coverage for 2024, consumers can call a Licensed Medicare adviser at 1-800-318-1487. 

To learn more about Highmark’s 2024 Medicare plans or enroll in coverage online, consumers can click here and enter their zip code. 

Highmark Blue Cross Blue Shield is a Medicare Advantage HMO, PPO, and/or Part D plan with a Medicare contract. Enrollment in these plans depends on contract renewal.

Benefits and/or benefit administration may be provided by or through the following entities which are independent licensees of the Blue Cross Blue Shield Association: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company.

All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.

About Highmark Inc.
One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of approximately 7 million members in Pennsylvania, Delaware, New York and West Virginia. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit

For more information, contact

Anthony Matrisciano 
Highmark Blue Cross Blue Shield