Lori Schoonmaker, Market President, National Markets, Highmark Inc.

Lori Schoonmaker

Market President, National Markets, Highmark Inc.

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Lori Schoonmaker is Senior Vice President of National Markets at Highmark Health Plan.

In this role, Ms. Schoonmaker has accountability for overseeing Highmark Inc.’s national market sales, retention and policy for 1.6 million Highmark members and over $1B in revenue.

As a member of Highmark’s Commercial Markets executive leadership team, she has accountability for the national P&L business segment and oversees a diverse staff with responsibilities for strategy, new sales, client retention, administration, nationwide consultant relations, clinical strategy and sales, as well as pre-sale activities, including revenue and pricing strategy and value creation.

Representing the 5th largest Blue Plan’s national business segment, Lori’s team strategically manages not only relationships with over 170 national plan sponsors but also leads existing and evolving partnerships with other Blue Cross Blue Shield Plans focused on national business, diversified offerings, persistency, profitability, growth and competitive market position.

Her areas of expertise include engaging leadership, Commercial sales, market dynamics, strategy, pricing and industry partnerships.

Lori earned a Bachelor of Science degree from Ohio University in Business and Communication.

She is a graduate of the Duquesne University’s Women’s Executive Leadership Program.

Current Board of Director affiliations include:

  • Consortium Health Plans Board
  • Chairman, Market Requirements Committee, CHP Board of Directors
  • National Client Advisory Council, Blue Cross Blue Shield Association

Thought Leadership Topics:

  • Optimizing industry partnerships in an evolving and complex market
  • Boosting solutions for strategic plan sponsors
  • Commercial Market and enterprise strategy development



Contact us to arrange an interview

Aaron Billger

Highmark Health


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Leilyn Perri

Highmark Health


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