Ellen Duffield is the President and Chief Executive Officer (CEO) of Highmark Wholecare. As President and CEO, Ellen provides both operational oversight and strategic direction for one of Pennsylvania's leading managed care organizations. Pittsburgh-based Highmark Wholecare is a community-based, mission-driven organization that serves more than 410,000 members through its high-quality Medicaid and Medicare health plans focused on delivering whole person care.
In addition to her chief leadership role at Highmark Wholecare, Ellen is Senior Vice President, Medicaid Segment, at Highmark Health — a $22 billion, national blended health organization that includes one of the largest health insurers in the nation and a growing regional hospital and physician network. Within the Medicaid Segment, Ellen leads Active Markets, a multi-state operation charged with strengthening Highmark's Medicaid business within its current footprint and positioning the organization for growth.
Prior to being named President and CEO of Highmark Wholecare in the fall of 2021, Ellen served as Highmark Wholecare's Senior Vice President and Chief Operations Officer. In this role, she led an enterprise-wide technology transformation to help Highmark Wholecare scale up for growth.
Ellen directed Highmark Wholecare's COVID-19 incident response team and was also a key figure in the planning and execution of the company’s support for the state’s vaccine rollout.
Ellen first joined Highmark Wholecare in the spring of 2019, bringing with her more than 30 years of strategic planning and implementation experience from a wide variety of operational roles in health plan and technology solutions. Ellen previously served as president at DST Health Solutions. Past roles include senior leadership positions at Visiant Health Solutions, OptumRx, UnitedHealth Group and Anthem.
An advocate for community service, Ellen volunteers regularly with Habitat for Humanity and other frontline non-profits in the communities Highmark Wholecare serves. She earned her MBA from Penn State and received her bachelor's degree from Temple University.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.
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Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal.
®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company.
PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418.
Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield.
West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card.
Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield.
Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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